We First: How Brands and Consumers Use Social Media to Build a Better World
Named Strategy + Business best marketing book of 2011 A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as PaG, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and NestlAc as well as a bold plan for how corporations need to rethink their strategies.... 40, 73; solving problem of, 87; warnings about, 62a 63 global deforestation, 35, 39, 61a62, 73, 77a78 global financial crisis, ... 11, 142 GoodGuide app for iPhones, 135a136, 198 goodwill, 6, 51, 70, 83, 89, 187 Google: China, censorship and, 152, ... John, III, 129 Haidt, Jonathan, 231 Haiti earthquake ( 2010), 20, 37, 91a93, 101, 197, 201, 204 Happiness Hypothesis, ... Zynga, 201 Facebook Credits, 201, 202 Facebook Deals, 198 Facebook Governance page, 146 Facebook Places, anbsp;...
| Title | : | We First: How Brands and Consumers Use Social Media to Build a Better World |
| Author | : | Simon Mainwaring |
| Publisher | : | St. Martin's Press - 2011-06-07 |
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