The inclusive structures further increase perceived instrumentality and preferences for multifinal means versus unifinal means. Across three studies, I demonstrate that greater goal progress increases perceived instrumentality of multifinal means relative to unifinal means. I further show that the inclusive representations of goals and means underlie the impact of greater goal progress on the perceived instrumentality of and preferences for multifinal means.The inclusive structures further increase perceived instrumentality and preferences for multifinal means versus unifinal means.
Title | : | Three Essays Examining the Influence of Goal Progress on Subsequent Goal Pursuit |
Author | : | Joo Young Park, Henry B. Tippie College of Business |
Publisher | : | - 2014 |
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