The Future of U.S. Retailing
This book contains the output of a symposium that addressed the future of retailing. Background materials and commentaries are provided by distinguished academics and outstanding business practitioners. Topics covered include traditional retailing, the impact of technology and changing consumption patterns on retailing, and trends in direct marketing, direct selling, and multi-channel distribution networks. The book culminates in an agenda of propositions and issues that need to be considered by anyone seeking to successfully market to consumers in this decade.He received a B.S. in Industrial Engineering from Stanford University. ... He has published over forty articles in refereed academic journals including the Journal of Marketing Research, the Journal ... of Affect in Consumer Behavior (with Wayne Hoyer and William Wilson), Models for Innovation Diffusion (with Vijay Mahajan), anbsp;...
| Title | : | The Future of U.S. Retailing |
| Author | : | Robert A. Peterson |
| Publisher | : | Greenwood Publishing Group - 1992 |
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