The Disneyization of society

The Disneyization of society

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Arguing that the contemporary world is increasingly converging towards the characteristics of the Disney theme parks, i.e. social environments that are driven by combinations of forms of consumption, this text demonstrates the importance of control and surveillance in consumer culture.A checkout clerk at the same store informed the researchers: a#39;We are given customer care training when we join the company ... Crew members at the customer interface are widely expected to engage with diners in a friendly way in order to ... a script robotically but to go beyond the standard phrases and to inject some of their own personalities into the interaction. ... that she used to play role playing games in which she would a#39;churn up a big smile, and say, aquot;How can I help you today?

Title:The Disneyization of society
Author: Alan Bryman
Publisher:Sage Publications Ltd - 2004

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