Summary : Trade-Off - Kevin Maney

Summary : Trade-Off - Kevin Maney

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This work offers a summary of the book a€œTRADE-OFF: Why Some Things Catch On, And Others Dona€™ta€ by Kevin Maney. Kevin Maney was a technology columnist and senior technology reporter at USA Today for more than 20 years. He then became a contributing editor for Conde Nast Portfolio magazine from 2007 until 2009. He also writes for Fortune, The Atlantic, Fast Company and other magazines. All of us as consumers are constantly making a choice between products which offer high fidelity and those which offer superior convenience. According to Maney, it is this trade-off between conflicting forces which determines the success or failure of new products and services. Take the music industry for example. Going to a live concert is inconvenient but the experience is very high in fidelity a€“ it cana€™t be duplicated any other way. Therefore, rock stars will sell out their live concerts. At the other end of the spectrum, MP3 recordings are very low in fidelity, yet people like them because they are super convenient. Trade-Off shows that, if you want to develop a successful product, you have to position yourself at either end of the spectrum. Trade-Off is a five-star book. Maneya€™s approach will change the way you think about success and failure.Why Some Things Catch On BusinessNews Publishing. features will ... With a stated aim to be better than the experience of reading a physical book, the Kindle achieved very solid sales and sizzling reviews in its first six months. At the time of anbsp;...

Title:Summary : Trade-Off - Kevin Maney
Author: BusinessNews Publishing
Publisher:Primento - 2014-11-12

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