Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

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This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academya€™s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.These are: (1) realistic weights for teaching, research and service, (2) consistency in the evaluation ofresearch and service performance, (3) the ... Similar data, obtained from finance faculty of the same schools, are also presented for comparison purposes. ... Henderson et al 1991, for a comprehensive list), one problem we have encountered is that even after agreement on relative ranking of a journal, anbsp;...


Title:Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Author: John B. Ford, Earl D. Honeycutt, Jr.
Publisher:Springer - 2015-02-05
ISBN-13:

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