Micromotives and Macrobehavior

Micromotives and Macrobehavior

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Before Freakonomics and The Tipping Point there was this classic by the 2005 Nobel Laureate in Economics. qSchelling here offers an early analysis of 'tipping' in social situations involving a large number of individuals.qa€”official citation for the 2005 Nobel Prize Micromotives and Macrobehavior was originally published over twenty-five years ago, yet the stories it tells feel just as fresh today. And the subject of these storiesa€”how small and seemingly meaningless decisions and actions by individuals often lead to significant unintended consequences for a large groupa€”is more important than ever. In one famous example, Thomas C. Schelling shows that a slight-but-not-malicious preference to have neighbors of the same race eventually leads to completely segregated populations. The updated edition of this landmark book contains a new preface and the author's Nobel Prize acceptance speech.There just cannot be any question but what, for most of us if not all of us, we are far better off if we all switch off the lights more assiduously, cut down a little on the air-conditioning, repair the leaky faucets, let the lawns get a little browner andanbsp;...

Title:Micromotives and Macrobehavior
Author: Thomas C. Schelling
Publisher:W. W. Norton & Company - 2006-10-17

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