Market Research Best Practice
Moreover, the lack of a metric-oriented approach pushed the marketing research industry to talk and think about ... If we replace the brand with another one, it loses its brand specificity, while replacement of both brand and credit card makes itanbsp;...
| Title | : | Market Research Best Practice |
| Author | : | ESOMAR |
| Publisher | : | John Wiley & Sons - 2009-08-27 |
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