Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation

Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation

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Contains presentations from managers of different types of libraries, researchers and educators from five continents describing their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies.The surveys were distributed to library users at two universities in Toronto, Canada: Ryerson University with a full time ... Given the focus was on patron use of various reference services, a random sampling of the entire student body was anbsp;...


Title:Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation
Author: Trine Kolderup Flaten
Publisher:Walter de Gruyter - 2006-01-01
ISBN-13:

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