E-business Marketing

E-business Marketing

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Designed to bridge the gap between the science of e-Business marketing and its practice, this text provides a conceptual framework that's complemented with applications. It is useful for undergraduate courses in Marketing on the Internet and undergraduate/MBA courses in e-commerce and e-Business Foundations.Pricing of products and services that are not eligible for premium pricing These challenges are identical to those identified ... From this body of research, several service marketing principles have evolved. ... (1977): Eiglier and Langearda#39;s core and peripheral model (1987): and Lovelock and Wrighta#39;s flower of service (1999).

Title:E-business Marketing
Author: Terri C. Albert, William B. Sanders
Publisher: - 2003

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