Creative Marketing Communications

Creative Marketing Communications

4.11 - 1251 ratings - Source

Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including:Canon copiers are positioned as problem-solving. The campaign slogan they are currently using claims that if anyone can solve your copying problems, you and Canon can. The copy, the visuals, and the strapline with its clever alliteration, anbsp;...

Title:Creative Marketing Communications
Author: Daniel L. Yadin
Publisher:Kogan Page Publishers - 2001-01-01

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