CIM Coursebook 05/06 Marketing Management in Practice
Elsevier/Butterworth-Heinemannas 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this yearas CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meaningsA relationship marketing approach aims to bring the elements of quality, customer service and marketing into an ... customer service Higher customer commitment Higher customer contact Quality is the concern of all Wal-Mart Stores Inc. hasanbsp;...
| Title | : | CIM Coursebook 05/06 Marketing Management in Practice |
| Author | : | John Williams |
| Publisher | : | Routledge - 2007-07-11 |
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