Ad Focus

Ad Focus

4.11 - 1251 ratings - Source



It gives clients one-on-one service from senior people, without the overheads of a big agency. The weakness of the model is perhaps the lack of control over ... (a R25m piece of business that includes the Pajero 4x4 and the Mitsubishi Colt), Smart Centre and the Business Trust. ... Advertising is not the only guide to this interaction. ... The agency began life in 1990 as a subsidiary of TBWA Hunt Lascaris with two staff, R100 000 in business and the mantle of through-the-lihe pioneers.


Title:Ad Focus
Author:
Publisher: - 2001
ISBN-13:

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